Spicea is a Plzeň-based instant chai latte brand. Its shop runs on Shoptet, an off-the-shelf platform that reliably handles orders, payments and shipping. The default template, though, looked like a thousand other shops, and buying on a phone, where about 80 % of customers come from, was harder than it needed to be.
Instead of building a shop from scratch, I built a custom layer on top of Shoptet: header, footer, home page and product pages in the brand’s own look. Orders, stock and payments still run in Shoptet, so the operation stayed cheap and safe.
The second phase added features that help people buy: picking a pack by cups a day, comparing variants, a mini-cart with a free-shipping meter, and a cart rebuilt for phones.